Key Responsibilities
Strategic Leadership
Craft and execute extensive strategies for performance marketing lead generation.
Guide the marketing team with strategic direction, tailored to the unique needs and opportunities in the sector.
Team Leadership
Direct a group of Program Managers, each focusing on distinct online marketing lead generation channels.
Build a culture of collaboration and excellence within the team. Establish and monitor KPIs to ensure target achievement.
Channel Management
Supervise all channels of lead generation through online marketing, including content, digital, email marketing and more.
Explore and establish new channels for efficient lead generation.
Work with Program Managers to fine-tune channel efficacy and synchronize with digital strategies.
Budget Oversight
Formulate and manage the budget for performance marketing channels, prioritizing cost-effectiveness.
Ensure resource allocation is efficient and ROI is measurable.
Interdepartmental Collaboration
Engage closely with Sales and Product departments to align marketing strategies with business objectives.
Keep leadership informed about marketing progress and key projects in the sector.
Campaign Development
Collaborate with Program Managers to design and implement compelling marketing campaigns
Maintain consistency in messaging and branding across all performance marketing channels.
Market Analysis
Keep updated on industry trends, competitor actions, and market shifts to guide marketing strategies.
Adjust marketing plans based on thorough analysis of the EdTech market.
Requirements
Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred.
Over 7 years of experience in managing lead generation channels, preferably within the EdTech sector.
Demonstrated ability to lead successful marketing teams, especially in EdTech.
Strong strategic and leadership capabilities, with a comprehensive understanding of the EdTech market.
Exceptional communication and interpersonal skills.
Analytical thinker with a knack for data-driven decisions.
Up-to-date with EdTech marketing trends and technologies.
