Purpose : Lead development and implementation of Export Business plan
Key Responsibilities :
Ø Execute the activities to ensure achievement of Business Plan for Branded FMCG Exports to international markets
Ø Manage and grow business for assigned brands and categories in overseas markets by effective brand marketing and by driving the local distributor sales force
Ø Driving ATL and BTL marketing campaigns for the assigned brand & category to increase consumer awareness
Ø Closely monitoring competition activity through data analysis and capturing in-market feedback from importers
Ø Coordination with advertising agency for development of packaging with appropriate labeling and POSM for international markets
Ø Tracking primary and secondary sales in targeted countries
Ø Development of select international markets by identifying the right distributor / importer
Ø Coordination with production and logistics ensure timely export shipments
Ø Customer servicing of existing international distributors including monitoring of shipments, payments etc
Education Qualifications and Work Experience Required :
· Ability to quickly acquire knowledge of various international markets
· Deal with people from different cultures
· Work in different time zones in line with key markets
· Good communication and negotiation skills
